Arron Bailiss Branding & Website Design


Arron Bailiss Ltd is a fast growing web design and software development agency based in the Midlands, with global reach and growing aspirations.

Having worked in partnership with Arron Bailiss on the design of our own website, it was a natural progression for us to take on the rebrand and design of the new Arron Bailiss site. The brief for the corporate identity was “keep it simple”. We opted for a subtle nod to the industry through a stand alone icon that uses the brand initials to create an abstract cursor. If you see it then great, but if you don’t, no worries.

The strength of the icon is that it lends it’s self well to use on photos and block colour without being too precious. Crop, cut or break boundaries if needed. It also presents the opportunity for brand presence without the need for the full logotype.

arronbailiss.com - coming soon!

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The chosen corporate identity.The chosen corporate identity.
01 / 08
The final corporate identity.
Flexible standalone icon sits atop location imagery.Flexible standalone icon sits atop location imagery.
02 / 08
Flexible standalone icon sits atop location imagery.
We looked at a number of initial logo concepts that were eventually refined to create the final outcome.We looked at a number of initial logo concepts that were eventually refined to create the final outcome.
03 / 08
We looked at a number of initial logo concepts that were eventually refined to create the final outcome.
The Website

In taking the new identity online, our biggest goal was the expression of AB’s diverse developer locations and reach. We achieved this by filling background space with international imagery, floating the bulk of content above.

Simple, seamless navigation combined with vibrant imagery prove the on-the-pulse nature in which AB’s developers take pride. Clean, crisp and and decidedly ‘non-techie’, the hope is that this developer’s website will appeal to company decision makers and designers alike, in contrast to the many over-complicated ‘techie‘ sites that scare off potential customers with alien code speak.
Arron Bailiss home page with three simple navigation options.Arron Bailiss home page with three simple navigation options.
04 / 08
Arron Bailiss home page with three simple navigation options.
Images revert to full colour upon rollover.Images revert to full colour upon rollover.
05 / 08
Images revert to full colour upon rollover.
Content floats on top of imagery and expands as the user interacts.Content floats on top of imagery and expands as the user interacts.
06 / 08
Content floats on top of imagery and expands as the user interacts.
Dynamic navigation that showcases the Arron Bailiss coding talent.Dynamic navigation that showcases the Arron Bailiss coding talent.
07 / 08
Dynamic navigation that showcases the Arron Bailiss coding talent.
Bold and concise content keeps the site clear in it’s communication. Bold and concise content keeps the site clear in it’s communication.
08 / 08
Bold and concise content keeps the site clear in it’s communication.