BluePrint Ceramics are specialist suppliers of high quality innovative tiles to both the commercial and domestic markets.

Their extensive project portfolio encompasses the leisure, retail and industrial sectors, in addition to high-end residential markets, throughout the UK and overseas. Initially BluePrint brought Avenue on board to design their 2012 brochure. After some careful analysis, it was decided that a wider rebrand was required to bring BluePrint’s public face in line with the quality of products and service they offer.

Scroll right to see the BluePrint transformation; from the logo creation, stationery suite and annual brochure, right through to a complete redesign of this fledgling company’s website.

As featured on Identity Designed
www.blueprintceramics.com - new site live soon!

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Refreshed BluePrint corporate identity.

Shot of the new BluePrint 2012 brochure design.

A selection of images of the new brochure / product guide.

Close-up on the product range details. There was a large amount of information to break down and convey via digestible info-graphics.

"Avenue quickly and efficiently understood the market of BluePrint Ceramics..." Kind words from BluePrint:

“We approached Avenue to develop a new brochure for us. Having had our initial meeting, we established that BluePrint Ceramics didn’t have a brand identity. Avenue quickly and efficiently understood the market of BluePrint Ceramics and came up with a completely new look for us. The brochure has exceeded our expectations and we have been thrilled with the response from our customers.

Further to Avenue’s advice, we are in the process of launching a new web site which incorporates our new image. We would really like to thank Avenue for all their time and effort, and we look forward to working on our promotional material with them going forward.”

Simon Peel, Sales Director
BluePrint Ceramics

The old BluePrint ‘brand’ - previous logo and website design.

www.blueprintceramics.com - launching soon. Website design by Avenue.

A close-up on the new website design demonstrating how drop-down menus will function.

Email newsletter design promoting the launch of BluePrint’s 2012 brochure.

BluePrint business stationery set.

Front cover from the 2012 product range.

Introduction and contents page.

Example of a ‘divider‘ page which splits the textures apart based on texture / material.

Spread design featuring BluePrint’s WoodTech flooring range.