Identities for a range of clients


Avenue have a wealth of experience designing identities for both small scale start-ups and international organsations.

Avenue’s founding partners were responsible for rebrands for the likes of The London Eye and PC World, during employment with a ‘Design Week Top 50’ agency. Requiring strategy and perspective, these are logos with enough versatility to stand out on a multitude of marketing materials and merchandise. 

In contrast, we have also designed logotypes for boutique companies such as The Blueberry Brothers and Sienna Events where the devil is very much in the detail.

Identities 1, 2, 3, 5, 14, 15, 20, 22, 23 and 24
were created whilst in full-time employment with LMC Design.


Related Projects:
›› Holman's Corporate Identity
›› Blackpool Tower Branding
›› Powell Security Supplies branding


Logo design and rebranding exercise for PC World.
01 / 25
Logo design and rebranding exercise for PC World.
Identity design for The Blackpool Tower as part of a branding project.
02 / 25
Identity design for The Blackpool Tower as part of a branding project.
Rebrand and revised logotype for The London Eye.
03 / 25
Rebrand and revised logotype for The London Eye.
Logo design for 3D search destination Gemsta. Avenue designed Gemsta’s website and corporate identity.
04 / 25
Logo design for 3D search destination Gemsta. Avenue designed Gemsta’s website and corporate identity.
Custom typography and logo mark creation for the Blueberry Brothers.
05 / 25
Custom typography and logo mark creation for the Blueberry Brothers.
Along with a web design, Avenue created the brand ID and logotype for Value Boilers.
06 / 25
Along with a web design, Avenue created the brand ID and logotype for Value Boilers.
Avenue crafted Holman’s crest and constructed some bespoke type to give this insurance broker the edge.
07 / 25
Avenue crafted Holman’s crest and constructed some bespoke type to give this insurance broker the edge.
A modern identity design for a modern company. Sienna Events are innovative events planners and promoters.
08 / 25
A modern identity design for a modern company. Sienna Events are innovative events planners and promoters.
Icon from Avenue’s Radiance graphic identity. A mobile spray tanning company.
09 / 25
Icon from Avenue’s Radiance graphic identity. A mobile spray tanning company.
Logo design concept for Commercial Interiors, an office fitting and interior design company.
10 / 25
Logo design concept for Commercial Interiors, an office fitting and interior design company.
A bold logotype design was needed as part of Avenue’s branding for Powell, a wholesale security suppliers in Birmingham.
11 / 25
A bold logotype design was needed as part of Avenue’s branding for Powell, a wholesale security suppliers in Birmingham.
This is the logo we designed to feature on a microsite that we built to promote children’s charity, Brainwave’s Walk for Kids.
12 / 25
This is the logo we designed to feature on a microsite that we built to promote children’s charity, Brainwave’s Walk for Kids.
Rugby and educational charity Match, needed a playful identity design that appealed to both kids and teachers alike.
13 / 25
Rugby and educational charity Match, needed a playful identity design that appealed to both kids and teachers alike.
European electrical giant, Uni Euro required a brand refresh. A ‘revolutionary not evolutionary’ logo tweak ensued.
14 / 25
European electrical giant, Uni Euro required a brand refresh. A ‘revolutionary not evolutionary’ logo tweak ensued.
Brand creation for newly-established marketing firm, Flywheel. Innovators in their field.
15 / 25
Brand creation for newly-established marketing firm, Flywheel. Innovators in their field.
Icon design for Dickendberg Down Duvets, suppliers of organic, natural bedding.
16 / 25
Icon design for Dickendberg Down Duvets, suppliers of organic, natural bedding.
Online recruitment agency corporate I.D.
17 / 25
Online recruitment agency corporate I.D.
This is a mark Avenue designed for The Modern World, a music and fashion festival weekend based on the Mod subculture. Avenue also designed the event’s collateral; from festival guide to transport posters.
18 / 25
This is a mark Avenue designed for The Modern World, a music and fashion festival weekend based on the Mod subculture. Avenue also designed the event’s collateral; from festival guide to transport posters.
Proposed logo redesign for Lemon Press specialist printers. Two sheets of paper are folded to form the company’s initials within the pictogram.
19 / 25
Logo redesign for Lemon Press specialist printers. Two sheets of paper are folded to form the company’s initials within the pictogram.
Playful graphical identify for a feast at Warwick Castle.
20 / 25
Playful graphical identify for a feast at Warwick Castle.
Stripped back redesign of the Lindian Trust’s corporate identity. The original elements of sun, sea and property are refined into one icon.
21 / 25
Stripped back redesign of the Lindian Trust’s corporate identity. The original elements of sun, sea and property are refined into one icon.
Conceptual logo idea for a London open-top bus tour operator. Market research followed by name generation led to the birth of the ‘My ...insert your city here’ brand.
22 / 25
Conceptual logo idea for a London open-top bus tour operator. Market research followed by name generation led to the birth of the ‘My ...insert your city here’ brand.
Global icon representation for the Madame Tussauds Group. This mark design was designed to be recognisable in multiple countries, in multiple languages across the world.
23 / 25
Global icon representation for the Madame Tussauds Group. This mark design was designed to be recognisable in multiple countries, in multiple languages across the world.
This is a fun logo design for Chessington’s revitalised Serengeti Hotel.
24 / 25
This is a fun logo design for Chessington’s revitalised Serengeti Hotel.
Logotype for Surrey electricians, Castlegar Domestic. The company’s initials have cleverly been turned on their side to form the shape of light bulb.
25 / 25
Logotype for Surrey electricians, Castlegar Domestic. The company’s initials have cleverly been turned on their side to form the shape of light bulb.