‘Great Value, efficient boilers’. This is the simple proposition from Value Boilers. Avenue were briefed to design a brand and e-commerce website that established this start-up as a memorable and trustworthy, go-to site for tradesmen in the plumbing industry.

We began with a logotype that steers clear of typical water droplet cliches, and flourishes on a strong green signature colour combination. The identity lends itself to the fuel-efficient, environmentally friendly properties of the firm’s stock. 

Leads were taken from the central heating thermostat to assume a typographical presentation that is unique to Value Boilers. The branding was then implemented with consistency across a site that boasts an exceptionally versatile content management system.


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