Holman's Corporate Identity


Independent insurance brokers, Holman's, wished to explore the idea of refreshing their long standing corporate identity as part of a study of their overall branding presentation.

Key to the brief was modernisation whilst maintaining a sense of heritage.

What resulted was a completely new interpretation of the coat of arms, presenting it as a simplified and more flexible corporate icon. This was then combined with a customised logotype that paid tribute to the crafting of the original. Using angular cuts, the refreshed identity presents a more dynamic, modernised personality.

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Re-design of independent insurance brokers, Holman’s corporate identity.Re-design of independent insurance brokers, Holman’s corporate identity.
01 / 05
Re-design of independent insurance brokers, Holman’s corporate identity.
Close-up of the re-crafted corporate identity crest.Close-up of the re-crafted corporate identity crest.
02 / 05
Close-up of the re-crafted corporate identity crest.
Close-up of the crest elements, the original logo and the newly re-cut logotype.Close-up of the crest elements, the original logo and the newly re-cut logotype.
03 / 05
Close-up of the crest elements, the original logo and the newly re-cut logotype.
Holman’s business card design.Holman’s business card design.
04 / 05
Holman’s business card design.
Holman’s corporate stationery letterhead design.Holman’s corporate stationery letterhead design.
05 / 05
Holman’s corporate stationery letterhead design.