From April 2009 to September 2011, the Octavia Foundation delivered an employment and training programme in the borough of Westminster.

Collectively, over 1300 local residents were able to access training and paid work as a result of taking part in the project. Using an SRoI (Social Return on Investment) report, Octavia wanted to gain a clearer understanding of the value that the project brought to the people that we worked with.

It was Avenue’s job to pull together a wealth of information and present it in a professional, digestible manner in the Foundation’s brand style. We created a befitting set of illustrations specifically for the report. These animate the report’s info-graphics, softening the appearance, and when combined with an adaptable typographic hierarchy, inject oodles of spirited character.



The study revealed that for every £1 invested in the project, more than £4.12 was generated in benefit for the local community. View the full report here.


Related Projects:
›› Octavia Welfare Reform Campaign
›› Spear's Magazine Art Direction
›› BluePrint Ceramics Full Programme

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Octavia Foundation SRoI Impact Report illustration.

SRoI Report front cover design.

Layouts from the SRoI Report design.

Selected spread designs from the report.

Further layouts from the SRoI Report design.