Octavia Welfare Reform Campaign


Major Government changes to housing benefit and other welfare benefits are coming. From April 2013 the UK government's welfare reforms swing into action.

There will also be fewer local services due to Council budget cuts. As a housing association with many of its tenants receiving benefits, Octavia decided to implement an awareness campaign to highlight the reforms that’ll affect its tenants and offer support to those who need it.



The first piece of communication Avenue created was a printed newsletter detailing all of the changes in a clear and concise manner. Further to this, we designed an animation that simplifies some of the more complex adjustments and urges Octavia’s tenants to take action. The newsletter and animation were published ahead of a series of Money Management Workshops for which Avenue produced a printed and digital invite.


Related Projects:
›› Octavia Housing Residents Annual Report
›› Octavia SRoI Report
›› Your Credit Union Branding


Welfare reform and managing your money - how Octavia can support residents with the changes


Click to play our 'Welfare Reform & Managing Your Money animation.
Octavia Welfare Reform Newsletter DesignOctavia Welfare Reform Newsletter Design
01 / 07
Front cover and money saving tips from the newsletter design.
Octavia Welfare Reform Newsletter DesignOctavia Welfare Reform Newsletter Design
02 / 07
Welfare reform changes layout.
Octavia Welfare Reform Newsletter DesignOctavia Welfare Reform Newsletter Design
03 / 07
Octavia Welfare Reform Newsletter cover design.
Octavia Welfare Reform Brochure Spread DesignOctavia Welfare Reform Brochure Spread Design
04 / 07
Selected spread designs from the Welfare Reform Newsletter.
Octavia Welfare Reform Summary CardOctavia Welfare Reform Summary Card
05 / 07
Octavia Welfare Reform Summary Card.
Octavia Welfare Reform animation illustrationsOctavia Welfare Reform animation illustrations
06 / 07
Illustrations designed for printed and digital collateral.
Money Management Workshops email newsletter designMoney Management Workshops email newsletter design
07 / 07
Money Management Workshops email newsletter design.