Playgolf are a group of four public access golf clubs in London, Manchester, Bournemouth and Singapore.

Having recently bought a new golf course, Playgolf needed to bring continuity to their printed collateral. The task required a template that was flexible enough to promote a wide range of offerings, united under one worldwide Playgolf brand.

The introduction of a hexagonal system holding imagery and key information, coupled with a versatile colour scheme brought striking uniformity to the brand.

Related Projects:
›› Golf Course Branding
›› Gilman Square Brochure Design
›› Lemon Press Brochure Design

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Example of the Playgolf promotional holding brand in use.

Close-up of a Playgolf promotional poster showing detail of the brand style and
typographical layout.

The flexible promotional brand template in use for a more mature target audience.

Example of a Playgolf promotional poster targeting the
youth market.

Direction for the use of the Playgolf corporate identity on photography and business stationery.