DSGi is Europe’s leading specialist electrical retailing group. In 2008 they wished to relaunch their dated
PC World brand.

What resulted was a complete rethink of every aspect of the customers interaction with the brand, from external presentation to in-store navigation. The new logo drew inspiration from its heritage to produce a modernised and softer brand. The revamp continued in-store with new navigation and a bespoke typeface to be used on all communications.

This project was completed whilst in full-time employment with LMC Design.

Related Projects:
›› London Eye Rebrand
›› Warwick Castle Guidebook
›› Currys Christmas POS

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Logo redesign and brand refresh for PC World; before and after.

Store front design and hoardings in the new brand style.

Refreshed in-store POS, wayfinding, and signage design.

Retail environment design continued; POS, wayfinding and product signage.

Point of sale guidelines. Hierarchy and layout design to showcase special offers.

PC World custom font / typeface design. Available in three weights; regular, bold and heavy.