JTI - Japan Tobacco International is the world’s third largest industry player, with a global market share of 11% and market capitalisation of approximately USD 32 billion.

JTI required a report to highlight the growing problem of tobacco smuggling, counterfeit products and its victims. This was sent to members of parliament and governing bodies to underline their role in the issue and persuade a re-think on levels of taxation.

The design challenge was to break down a large amount of raw statistics and information and present them in a way that was digestible and engaging for the target reader.

This project was completed whilst in full-time employment with LMC Design.

Related Projects:
›› Lemon Press Brochure Design
›› Warwick Castle Guidebook
›› Custom Font & Type Design

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Tobacco Smuggling; The UK Challenge - brochure front cover design.

Report cover design.

Introductory spread with custom-made headlines and photography.

A selection of images showing some of the detail from the Illicit Trade Report design.

Bespoke info-graphic design showing the relationship between cigarette pricing and the level of illicit trade across Europe.

Example of an editorial spread design from JTI’s Illicit Trade Report.

Looking Ahead; double page spread proposing the next step in the fight against tobacco smuggling.