Wolf Daddy Branding


Imaginative, exciting, vibrant, fun and professional – all buzzwords associated with newly formed advertising, media buying and marketing production firm, Wolf Daddy.

With a name like Wolf Daddy and a mission to create truly memorable campaigns that resonate with audiences, this independent challenger deserved a bold identity to embody its ambition. Avenue were commissioned to lay the foundations for Wolf Daddy’s aspirational brand by designing its logo, selecting a typographical hierarchy, picking corporate colours and creating the business’ stationery.



To start, we presented four initial logo concepts for the client to pore over. Following one or two rounds of tweaking, we arrived at a design that epitomises the confidence and optimism of Wolf Daddy and the people involved. Original typography, assertive colours and a skew combine to bring life to the identity. The subsequent brand fonts and colour palette became natural choices as the brand developed. Stay tuned, more to follow...

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Wolf Daddy Logo Design and BrandingWolf Daddy Logo Design and Branding
01 / 08
The Chosen Wolf Daddy Identity Design.
Wolf Daddy Business Card DesignWolf Daddy Business Card Design
02 / 08
Wolf Daddy Business Card Design.
Wolf Daddy Compliments Slip DesignWolf Daddy Compliments Slip Design
03 / 08
Wolf Daddy Compliments Slip Design.
Wolf Daddy Social Media DesignWolf Daddy Social Media Design
04 / 08
The Wolf Daddy Brand On Facebook & Twitter.
Wolf Daddy Colour SwatchWolf Daddy Colour Swatch
05 / 08
Wolf Daddy Colour Swatch.
Wolf Daddy TypographyWolf Daddy Typography
06 / 08
Wolf Daddy's Typographical Hierarchy.
Wolf Daddy Logo ConstructionWolf Daddy Logo Construction
07 / 08
This Graphic Shows How The Chosen Logo Was Contsructed.
Wolf Daddy Initial Logo Concept 1Wolf Daddy Initial Logo Concept 1
08 / 08
Alternative Wolf Daddy Logo Designs.